Plain Text
Unformatted text without colors, images, or fancy fonts. Plain text is the stripped-down, no-frills version—perfect for emails or coding.
Pivot
A strategic shift in direction when the original plan isn’t cutting it. To pivot is to adapt fast, ditching what’s not working for a fresh approach.
Pitch
A quick, persuasive presentation to sell an idea, product, or service. A pitch should dazzle, convince, and get a “yes” in under two minutes.
Ping
A quick message or alert to get someone’s attention, often via chat or email. To ping is to say, “Hey, just checking in”—minus the phone call.
Personalized Marketing
The practice of delivering customized ads and offers to individual customers. Personalized marketing feels like a brand’s speaking directly to you—and that’s exactly the point.
Personalised Content
Tailored messaging and media created for individual users or segments. Personalized content turns “just browsing” into “this is perfect for me!”
Persona
A fictional profile representing a segment of a target audience. Personas give brands a face to design for, making marketing strategies way more relatable.
Performance Review Cycle
The regular schedule for performance appraisals—quarterly, biannual, or annual. The performance review cycle keeps feedback flowing so employees always know where they stand.
Performance Review
A regular meeting where employees get feedback on their work. Performance reviews are the “how am I doing?” moments that keep careers on track.
Performance Metrics
The measurable benchmarks that track progress and effectiveness. Performance metrics let you know if goals are met or missed, keeping everyone aligned on success.