Partnership Agreement
A legal contract outlining terms, roles, and responsibilities between business partners. A partnership agreement keeps everything clear, so no one’s left guessing—or suing.
Pair work
Collaborating in twos to brainstorm, code, or problem-solve. Pair work doubles the brainpower on a task, keeping creativity and accountability high.
Pair Programming
Two developers, one screen—coding together to tackle bugs and build features faster. Pair programming is teamwork in action, with one dev driving and the other reviewing.
Paid Search
The ads at the top of your search results, paid for by keywords and click-throughs. Paid search is how brands cut to the front of the digital line when customers are ready to buy.
Paid Media
Any form of advertising you pay for, from social ads to search engine placements. Paid media is the “get noticed now” tactic, grabbing eyeballs for a price.
Page RPM
Page Revenue Per Mille. The metric showing ad earnings per thousand page views. Page RPM lets you know if your web traffic is pulling its weight or if it’s time to re-think your ad strategy.
P&L
Profit and Loss Statement. The big picture of a company’s income, expenses, and net profit over time. A P&L shows whether the business is raking it in or burning through cash.
Owned Media
The content and platforms a company controls, like its website, blog, and social media profiles. Owned media is the brand’s own voice and space, where they control the message, timing, and reach.
Overhead Expenses
The necessary, non-production costs of running a business, like rent, utilities, and office supplies. Overhead expenses are the background costs that keep the lights on, but don’t directly contribute to making products.
Outsourcing
Hiring external partners to handle tasks or functions typically done in-house. Outsourcing is about getting the job done efficiently, without adding to the payroll.