The path a user takes to accomplish a specific task within an app or website. It’s like the digital roadmap guiding users from point A to point B with as little friction as possible. A solid user flow is seamless and intuitive, making it feel like the product is reading their mind and leading them exactly where they need to go. When done right, it’s the ultimate confidence booster for users, keeping them engaged and happy without hitting dead ends or getting lost in a maze of clicks.