Programmatic Advertising
The financial detective work to see where profits are coming from—and where they’re not. Profitability analysis reveals which products or services pull their weight and which need a revamp.
Project Scheduling
The planning process to map out all tasks and deadlines within a project. Project scheduling turns rough ideas into a real, workable timeline everyone can stick to.
Project Baseline
Automated, data-driven ad buying that targets your audience with pinpoint accuracy. Programmatic advertising lets algorithms handle the bidding wars, so your ads hit the mark.
Project Scope
The boundaries and details of what’s included in a project—and what’s not. Project scope defines what success looks like so everyone’s aiming at the same target.
Project Charter
The original plan for scope, schedule, and budget—a yardstick to measure progress. The project baseline keeps you on track (or lets you know when you’re wildly off-course).
Project Sponsor
The key executive backing the project financially and strategically. The project sponsor clears roadblocks, keeps resources flowing, and makes sure the project stays high-priority.
Project Closeout
The wrap-up phase where loose ends get tied, lessons are learned, and the project is officially marked “done.” Project closeout is the victory lap, ensuring everything’s signed, sealed, and delivered.
Project Status Report
A regular update that keeps stakeholders in the loop on progress, risks, and milestones. Project status reports are the “here’s where we’re at” moments that keep everyone in sync.
Project Constraints
The immovable limits—like time, budget, and scope—that define a project’s boundaries. Project constraints keep the team grounded, forcing creative solutions within real-world limits.
Project Workstream
A specific thread of work within a project, focused on a particular area or goal. Project workstreams are the mini-projects that come together to make the big picture.