BULLSHIT FREE DICTIONARY

/NOUN/

A business dictionary that contains unconventional business definitions.

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LISTENING TOOL

/NOUN/

Do you know those old neighbors who always listen to conversations and know everything that is happening in the community? It has a similar function in the digital area, but it's used to manage the Brand Sentiment of a specific audience. Or to better understand what a specific target is saying about a product/service so that it can be employed for product development/improvements.

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