Direct Mail
Physical mail marketing sent to your home address. Basically, junk mail’s fancier cousin.
Dinosaur Company
A business that’s been doing things the same way since the Stone Age and hasn’t quite figured out that times (and technologies) have changed.
Digital Twins
Like digital twin, but plural. When you need lots of digital versions of things to spy on all at once.
Digital Twin
A high-tech replica of a physical thing that lets engineers poke, prod, and test without having to touch the real deal.
Digital Transformation
The process of dragging a company into the 21st century, usually involving a lot of fancy new software, a lot of training, and the occasional employee breakdown
Digital Rights Management
The virtual guard dogs of digital content, there to make sure you can’t share that movie or song with your friends (no matter how hard you try).
Digital Onboarding
Guiding new users through your system, ideally without them feeling lost or confused.
Digital Nomad
Someone who’s turned “work-from-anywhere” into a lifestyle, posting sunsets with laptops to prove it.
Digital Forensics
CSI for computers, where detectives follow the digital breadcrumbs to find out what went down
Digital Footprint
Everything you’ve ever done on the internet. Yes, everything.